As the national governing body for group exercise, we know what it takes to build a successful fitness brand.

 We’re committed to helping passionate brands develop new and exciting group exercise
styles and products and support the continued development of the sector.

See below for more information on how working with EMD UK can benefit your organisation.

Organisation Membership

Our tailored membership packages offer support and guidance for fitness brands and organisations.  There are three options available, depending on the level of support you require.

Please do not apply for KFA, Medau or FLexercise membership here.

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If you are a young fitness brand and just starting out with your own group exercise concept the ACCELERATE Membership can provide you with the help and support you need to be successful.  Features include:

  • Endorsement of your product*
  • A dedicated Business Development Executive to help you map out your business goals and objectives
  • Quarterly business reviews to help keep your business goals on track
  • Essential forms and templates including licence agreements, lesson planners and policies
  • Support to promote your training events
  • Eligibility for the open bursary scheme
  • Eligibility for EMD UK projects and grants
  • Logo and write up on the EMD UK website

*Endorsement of one product only.


If you have already established your fitness brand but would like help and advice to manage and promote your group exercise product, the PRO Membership is designed to support your ongoing success.  Features include:

  • One to one business reviews to identify key opportunities and priorities for your product
  • Support to promote your training events
  • Eligibility for open bursary scheme*
  • Discounted endorsement and training development rates with EMD UK
  • Opportunity to pair your training with a Level 2 qualification from EMD UK and offer a comprehensive training solution
  • Opportunity to co-brand the EMD UK Instructor Support and Insurance packages

Movement and Dance Membership

This membership is suitable for exercise studios, dance organisations, event companies, dance schools and community clubs that want to be  affiliated with and supported by a national governing body.

Please do not apply for KFA, Medau or FLexercise membership here.

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Membership includes:

  • Letter of support from EMD UK (the national governing body) for any relevant funding or facility applications
  • National governing body member logo
  • Opportunity to be involved in EMD UK events and projects
  • Help, advice and access to online resources including PAR-Q and risk assessment forms
  • Online promotion of events
  • Opportunity to promote venue/studio hire
  • Guest blog opportunities
  • 25% discount on Class Finder advertising
  • Access to a range of discount codes on sportswear and nutrition products for your members

Associate Membership

If you have a product or service that relates to group exercise or health and fitness and you’d like to be connected to the EMD UK network of fitness brands and instructors then please get in touch.

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Membership includes:

Listing on the EMD UK website with links to your products/services
Opportunity to guest blog in the EMD UK newsletter sent to instructor members
15% discount on Class Finder advertising
15% discount on EMD UK advertising

Your support starts here

Whether you want to become an orgnaisation member or just stay in the know, leave your details here and we’ll get back to you. Please do not apply for KFA, Medau or Fitness League membership here.