Business Services

If you’re looking to give your instructor training programme a competitive edge look no further than our training endorsement and development packages. From giving your training a quality stamp of approval to supporting you to develop a brand new fitness programme, check out how we can help you grow and enhance your product.

Marketing Support

With support and guidance from a dedicated Business Development Executive and the experience and knowledge of the EMD UK team at your disposal, you can be sure you and your business are in safe hands.

Training Endorsement

Our endorsement not only gives peace of mind to your trainees knowing they’re attending a recognised course, but it also gives class participants confidence that they’re attending a session taught by an appropriately qualified instructor.

As part of the endorsement you’ll receive dedicated support, along with invaluable advice from a member of the training team to ensure the process is streamlined, straightforward and pain free.

Product Endorsement

As the national governing body for group exercise, we know a thing or two about products or services related to our industry!

An endorsement by EMD UK can enhance your group exercise offering, as it is considered a ‘seal of approval’ by the industry.  Endorsements can be awarded for class concepts, webinars, choreography, equipment or other elements, which will need to meet a set of criteria points.  Once awarded, endorsements last for one year before review and renewal, ensuring they remain a valuable asset for any business.


If you aspire to develop a new or existing instructor training programme, but are strapped for time or feel uncertain about which direction you’re heading, our development offer could be just what you need. Providing you with invaluable advice from experts in the field you can rest assured your product is in safe hands with the training team.

From initial ideas to up and running courses, our team will draw on extensive experience and expertise to help you develop a high quality and sought after training product.

Business Support for Fitness Brands

As the national governing body for group exercise, we know what it takes to build a successful fitness brand. Whether you have an idea you want to turn in to a reality, a start up organisation or established fitness brand, our tailored membership packages offer support and guidance at every stage of your business.  Designed specifically for fitness brands and organisations there are four options available, depending on the level of support you require.  See below to find out how we can help your business.

Insurance For Your Members

Our instructor membership packages can include insurance covering £10m public liability, professional liability and product liability as well as £2.5k personal property and great personal accident cover.

As an organisation member, your members can benefit from a discount for their own individual EMD UK membership.

Let’s Get Started…

Group exercise is an exciting and diverse mix of styles and activities that caters to ‘someone like me’ and everyone should have the opportunity to take part. EMD UK is committed to driving positive change within the industry and we believe that through cooperation and collaboration with industry bodies, understanding and removing the barriers that prevent people from taking part and by supporting instructors to deliver excellence, we can achieve a healthier nation through exercise. See how you can get involved below…