As the national governing body for group exercise, we’re committed to supporting organisations in delivering excellence across the sector.

Our endorsement is a seal of approval for training programmes, acting as a mark of quality. It gives trainee instructors peace of mind that they’re attending a recognised course and gives class participants confidence that they’re attending a session taught by an appropriately qualified instructor.

Our endorsement also allows your organisation to be eligible for our Open Bursary. This is a thumbs up for both you and your future instructors. Find more on the Open Bursary here.

Endorsement Pricing Structure

1 product endorsement

EMD UK member – £199

EMD UK non-member – £249

2-6 product endorsements

EMD UK member – £189 per product

EMD UK non-member – £236 per product

7+ product endorsements

EMD UK member – £1,300 one off payment

EMD UK non-member – £1,625 one off payment

All endorsements last for one year and you can renew each programme for only £99 plus VAT.

Endorsement FAQs

How long does the endorsement process take?

If you’re ready to roll and you have all the documents to meet the endorsement criteria, we can get your training endorsed within a couple of weeks! If you’re unsure on some of the criteria points it may take a little longer, especially as we know how busy developing a fitness brand can be. Of course, we can work through these with you.

Why should I get endorsed with EMD UK?

As the national governing body for group exercise, we pride ourselves on supporting group exercise organisations to be the best they can be. If you’re looking for endorsement that truly reflects your brand, then you’ve come to the right place. With our dedicated team, we’re here to answer any questions you may have, helping you through the endorsement process one step at a time.

What criteria points will my training programme need to meet?

Below are some examples of what the endorsement will check. The training team will go through them in further detail over the phone before you start your training programme endorsement.

  • General description of the training programme
  • Pre-requisite information
  • Workforce information
  • Policies
  • Learner & Trainer resources

How do I get going?

Simply contact a member of the training team and they will send you the full endorsement criteria list. You’ll then need to send over any documents / evidence that meet these criteria points. The team will work through your documents and tick off the criteria. Once everything has been ticked off, we’ll send through your certificate. It’s as simple as that.

Do I have to be a member of EMD UK to get endorsed?

Not at all. Just remember, if you’re a member you’ll get 25% discount off the endorsement cost.

What if my training programme changes during the year?

We understand that your training will be constantly evolving to keep it current and the best it can be. Each year for your renewal, we’ll drop you an email to ask what’s changed since your last renewal. That way you can let us know of any changes.

How much does it cost to renew my endorsement?

If you’re a member of EMD UK you’ll get 25% discount on your training endorsement renewal, which means your renewal will be just £99 plus VAT per training programme.

Endorsement Testimonials

“We found EMD UK great to work with. They explained the process of endorsement very clearly, pointing out where we needed to make changes. It was fast, efficient and clear and we now have an instructor programme accredited for teaching primary and secondary pupils.”

Ed McCabe – Director of Kelta Fit

“The process was so much simpler than we thought it would be. The EMD UK staff worked hard to get our endorsement sorted and we are so pleased to have this quality mark attached to our product.”

Gillian Urquhart  – Founder of Highland Hustle

“[EMD UK] were very helpful and made the process smooth, simple and quick. We were guided and helped by the staff each step of the way which took the headache away from the approvals process. Thank you, EMD UK!”

Andy Wake – Founder of Boxercise

Let’s Get Started…

Group exercise is an exciting and diverse mix of styles and activities that caters to ‘someone like me’ and everyone should have the opportunity to take part. EMD UK is committed to driving positive change within the industry and we believe that through cooperation and collaboration with industry bodies, understanding and removing the barriers that prevent people from taking part and by supporting instructors to deliver excellence, we can achieve a healthier nation through exercise. See how you can get involved below…