As the national governing body for group exercise, we’re committed to supporting organisations in delivering excellence across the sector.

Our endorsement is a seal of approval for CPD training programmes, acting as a mark of quality. It gives trainee instructors peace of mind that they’re attending a recognised course and gives class participants confidence that they’re attending a session taught by an appropriately certified instructor.

If you are an Accelerate or Pro member, our endorsement also allows your organisation to be eligible for our Open Bursary. This is a thumbs up for both you and your future instructors. Find more on the Open Bursary here.

Endorsement Pricing Structure

1 product endorsement


2-6 product endorsements

£189 per product

7+ product endorsements

Please call us to discuss prices

All endorsements last for one year and you can renew each programme for only £99 plus VAT.

* If you are an Accelerate member organisation you will receive one product endorsement as part of your membership.

Endorsement FAQs

How long does the endorsement process take?

If you’re ready to roll and you have all the documents to meet the endorsement criteria, the process can be completed in as little as 8-12 weeks. It may take longer depending on the duration of your training, size of your documents or if you’re unsure on some of the criteria points. Of course, we can work through anything you are unsure of and support you every step of the way.

Why should I get endorsed with EMD UK?

As the national governing body for group exercise, we pride ourselves on supporting group exercise organisations to be the best they can be. If you’re looking for endorsement that truly reflects your brand, then you’ve come to the right place. With our dedicated team, we’re here to answer any questions you may have, helping you through the endorsement process one step at a time.

What criteria points will my training programme need to meet?

Below are some examples of what the endorsement will check. The training team will go through them in further detail over the phone before you start your training programme endorsement.

  • General description of the training programme
  • Pre-requisite information
  • Workforce information
  • Policies
  • Learner & Trainer resources

How do I get going?

Simply contact us by email and a member of our friendly membership team will send you the full endorsement criteria list and information on how to become an EMD UK organisation member. Once you have joined, we will ask you to send over all training documents/evidence that meet these criteria points via Dropbox. The team will work through your documents and complete our rigorous checks, offering feedback on any areas that do not meet the required standards. Once you have met all of the endorsement criteria, we’ll send through your electronic certificate and an EMD UK endorsed logo, to use on your website and in any promotion of your training. This will be valid for a 12 month period.

Do I have to be a member of EMD UK to get endorsed?

Yes, you need to be an EMD UK member organisation to get endorsed by us. You’ll get 25% discount off the endorsement cost by being a member. Find out more here.

What if my training programme changes during the year?

We understand that your training will be constantly evolving to keep it current and the best it can be. Each year for your renewal, we’ll drop you an email to ask what’s changed since your last renewal. That way you can let us know of any changes.

Endorsement Testimonials

“The Endorsement process with EMD UK from start to finish was much easier than I had anticipated, and this was due to the constant support throughout. There was no question unanswered, every call was returned and the whole procedure was completed much faster than I expected.”

Ciaran Cashmore, Purestretch Founder

“Knowing that EMD UK specialises and supports ‘Dance Fitness’ programs and being a Member already, it seemed a natural progression to be endorsed by EMD UK.  Transitioning the program across from another governing board made the process very simple and with the ongoing support of EMD UK I look forward to further endorsement years.”

Sue Allen Hudson – Founder of FIT4TAP

“[EMD UK] were very helpful and made the process smooth, simple and quick. We were guided and helped by the staff each step of the way which took the headache away from the approvals process. Thank you, EMD UK!”

Andy Wake – Founder of Boxercise

Let’s Get Started…

Group exercise is an exciting and diverse mix of styles and activities that caters to ‘someone like me’ and everyone should have the opportunity to take part. EMD UK is committed to driving positive change within the industry and we believe that through cooperation and collaboration with industry bodies, understanding and removing the barriers that prevent people from taking part and by supporting instructors to deliver excellence, we can achieve a healthier nation through exercise. See how you can get involved below…