CORONAVIRUS (COVID-19) UPDATE - CLICK HERE FOR IMPORTANT INFORMATION FROM EMD UK

Getting women active with This Girl Can Classes

Since 2015, Sport England’s This Girl Can campaign has inspired millions of women to engage in physical activity. Now, EMD UK have teamed up with the campaign to get women less active through group exercise with This Girl Can Classes.

Shelley Meyern, Head of Operations at EMD UK, is joined by Frances Drury, Senior Marketing Manager at This Girl Can, and Faye Edwards, group exercise manager and fitness presenter, to discuss the brand new This Girl Can Classes training opportunities for instructors and how the classes can positively benefit instructors and communities across the nation.

View the webinar here

Instructor, know your worth!

Following on from our very successful webinar on imposter syndrome, we’re now asking instructors to know your worth!

Know Your Worth is about exactly that. How to become and recognise what makes you that ‘go to’ fitness professional and why you should be paid accordingly! Join host Sue Wilkie and special guest Helen Carpenter-Waters, as they answer challenging questions and get instructors to know their worth!

View the webinar here

Social media engagement for group exercise instructors

Are you getting the most out of social media? Confused about how to use Facebook for business? Let the experts help you!

Host Sue Wilkie, Head of Instructor Development at EMD UK, is joined by fitness presenter Anna Martin, Director of AMF World, to dish out top tips that instructors can use to maximise their social media and attract new clients to classes.

View the webinar here

‘This is me!’ – Tackling Imposter Syndrome

Do you ever feel like you can’t do your job properly despite being an excellent instructor? Do you ever get a voice in your head saying you’re not competent even though you’re qualified? This is imposter syndrome!

In our last series of webinars, many instructors commented that they suffered from imposter syndrome. Now we’re tackling that head on!

Host Sue Wilkie, Head of Instructor Development at EMD UK, is joined by fitness trainer, consultant and founder of icareimove, Helen Tite, to discuss 5 steps to building your Self Brand. We will discuss how to begin to build your confidence in your selling of yourself and how to get out of the way, when it comes to growing an unstoppable business.

View the webinar here

COVID-19 – What you need to know before your clients come back to class

What do you need to know about the effects of COVID-19 and Long-COVID before your clients return to classes?

Sue Wilkie, our Head of Instructor Development, is joined by special guest speakers Mel Spooner, Managing Director of CAWS, and Dr Colin Robertson, Education Director of CAWS to discuss the realities of COVID-19 and Long-COVID, what your considerations are as a group instructor, and how to best prepare in the event that any of your clients and members return to class having endured COVID-19 and Long-COVID.

View the webinar here

View the follow up video containing answers to more questions here.

Building a community outside of your classes

Marcus Kingwell, CEO of EMD UK, is joined by Janice Gronow, Training Coordinator for FLexercise, Lynne Dowdican, Chair of the Keep Fit Association (KFA), and Barbara Rose, Chair of the Medau Society to discuss how instructors can build a loyal following through activities outside of the class setting and how this contributes to a successful business.

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Monetising on-demand content

In the third of a series of webinars for instructors, Richard Playfair of Sweatlife Films joins host Sue Wilkie, Head of Instructor Development at EMD UK, to discuss how instructors can create a revenue stream through their on-demand content and how to cultivate the best on-demand experience.

View the webinar here

Building yourself as a brand

In the second of a series of webinars for instructors, fitness industry favourite Lincoln Bryden joins host Sue Wilkie, Head of Instructor Development at EMD UK, to discuss how instructors can build themselves as a brand to maximise client reach and build a successful following.

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Delivering excellence online

Stuart Wilkinson of Sound Dynamics joins host Sue Wilkie, Head of Instructor Development at EMD UK, to discuss how instructors can deliver excellent online class experiences and leave their participants wanting more!

View the webinar here.