Could you #StandAtTheFront and create a positive behaviour change in women?
EMD UK has partnered with This Girl Can to create This Girl Can Classes. This new concept is focused on getting inactive women active through group exercise by introducing them to different group exercise styles over a period of weeks.
Since 2015, the Sport England This Girl Can campaign has activated millions of women across England to take part in physical activity. We’re now looking for passionate and experienced group exercise instructors to take our This Girl Can Classes to communities.
We’re looking for you if you are:
- Passionate about getting women active
- Dedicated to making less active women feel welcome
- Able to create a welcoming, non-judgemental class environment
- Ready to inspire more communities and get the nation healthier
The target audience for This Girl Can Classes is less active women. This includes women who may not have done group exercise before, may not be meeting the CMO guidelines of 150 minutes of exercise a week, or may not have exercised for years. This Girl Can research shows these women will likely have barriers to exercise, including fear of judgement. Your job as a This Girl Can Classes instructor is to create a welcoming environment in which these women thrive.
Like our new This Girl Can Classes, the emphasis of the campaign is on having fun, having a go, and having a laugh. Your This Girl Can Classes could look and feel something like this:
As a This Girl Can Classes instructor, you’ll have the weight of a national physical activity campaign behind you. Armed with bespoke choreography, a unique class concept, and This Girl Can Classes instructor clothing, you will stand aside from the crowd in offering a welcoming and varied entry level class.