Meet Our Team
Meet the team driving positive sector change at EMD UK. Everyone has a huge role to play so find out who we all are.
Our leadership team
Gill Cummings-Bell
CEO
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Gill Cummings-Bell is the CEO of EMD UK. Gill has been a group exercise teacher for over 40 years and has provided education for hundreds of fitness professionals. Gill has considerable skills in the fitness sector, including class development, strategic management, quality assurance, and planning and development. Gill consults and presents both nationally and internationally, presenting workshops on education and health related topics around the world.
Shelley Meyern
Chief Operating Officer
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With over 20 years of physical activity and sports development experience, Shelley has been a key member of the EMD UK Senior Leadership team since 2019. As EMD UK’s Chief Operating Officer, she has taken a strategic lead for several key work strands including our system partner relationship with Sport England. Shelley graduated from Brighton University with a BA Hons in Leisure and Sports Studies and in 2014 was one of the first graduates of the Women’s Sports Leadership Academy. She was COO for a social enterprise supporting young people into work through sport and fitness programmes. A qualified group exercise instructor and running coach, she established a running club and ran the London and Loch Ness Marathons.
Alex Martin
Head of Marketing and Comms
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Alex’s background is in sales and marketing enabling him to lead marketing and communications teams both commercially and in the charitable/not for profit sector. He has worked across a variety of sectors, most recently within education, but is new to the health and fitness sector. With a passion for sports and fitness Alex is looking forward to learning more about group exercise and helping to support those who keep our communities healthy.
Sue Wilkie
Head of Instructor Support
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Sue has over 30 years’ experience in the fitness industry as a group ex Instructor, PT and International Fitness presenter, developing programming and education in the UK and for American brands including TRX, TriggerPoint, BOSU, Stroop’s and Total Gym. She worked for Physical Company as Education Co-ordinator which led to her working on her own consultancy business developing programming for LA Fitness, with their launch of LA Primal Nationwide and latterly with Everyone Actives EA Series.
Samir Patel
Finance Controller
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Coming soon!
Our This Girl Can Classes team
Emily Cox
Project Manager
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Emily re-joins the EMD team as a Project Manager following completion of her MSc Public Health. She has a wide range of experience in the social care, education and health sector and loves nothing more than spending time outdoors, running, walking her dog and travelling around the UK with her family in their camper van! Emily has 12 years of experience as a group exercise instructor, with a particular interest in Pilates and Reformer Pilates. She has developed her own virtual Pilates studio and is passionate about getting more people active, to support their improved health and wellbeing.
Kate Dawe
Project Support Officer
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Kate graduated with a First Class BA (hons) Criminology degree and has worked for Leicestershire Police, Coventry City Council, and Victim & Witness Support, but it was her move into personal training and group instructing that she found her passion. A mum of 2 boys, she has always been active but understands the pressures and barriers that women face when being exercising, and aims to help them to focus on what their bodies can achieve. A keen lifter, Kate has also completed a number of ultra marathons but firmly says never again, preferring to focus on lifting heavy things in between trying to learn French and ferrying her kids to wheelchair basketball and rugby training.
Viktoria Gebei-Tari
Marketing Executive
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Viki has an extensive experience in online marketing in a great variety of industries and she is passionate about building a purpose-based authentic connection between a brand and its customers through marketing. Viki is a creative person and she proudly runs her photography business and wears multiple hats effectively. She also works as a volunteer for NCT offering mental support for women experiencing low mood or anxiety. Viki is a huge advocate for yoga and she has been training to be a yoga teacher herself. She is dreaming of a world where yoga is a fundamental part of everyone’s life.
Our Instructor Support team
Kat Mummery
Research and Insight Manager
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Kat graduated with a First BA (Hons) in Sports Management and Coaching Studies and is a qualified PRINCE2 project manager. Work placements include a local authority sports development team and the Football Foundation, plus volunteering for the FA’s Respect Programme and London 2012. She has worked in the fitness industry for over 10 years – from Freedom Leisure as a Community Sports Development Officer to Area Sports Development Manager and sat on the local Active Partnerships project board. Kat is a qualified athletics, tennis and handball coach and runner, completing the London Marathon twice. Her passion is supporting people to become more active.
Chloe Greer
Instructor Support Officer
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Chloe attended ballet classes from the age of three and quickly developed a love of dance. She studied for a BA (Hons) in Dance Performance at Falmouth University, graduating in 2015. During that time, she pursued many opportunities, particularly in teaching, as she wanted to share her passion for dance. In 2014, Chloe qualified with EMD UK as both a Just Jhoom! and Exercise to Music Instructor. She has continued her work as a dance teacher and fitness instructor but is also enjoying her role as Instructor Support Officer. Outside of work Chloe loves to bake and regularly brings new recipes into the office for her colleagues to try.
Danica Armstrong
Instructor Support Officer
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Danica has worked in sales for the last 6 years, and was previously at university and travelling the east coast of Australia. On her return from Australia, she started at executive level and moved into a sales account management role before moving onto account management with a field marketing agency. Danica is now utilising these skills from a sales and marketing perspective, in her role at EMD UK. Danica graduated in Film and TV Studies, so out of work she enjoys all things related to her degree and will often be talking about some kind of TV series or, failing that, about cats. She also enjoys baking, so fits in well with the team.
Carrie Hill
Account Manager
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Carrie has been working in the fitness industry for eleven years and continues to teach Barre and Pilates classes in health clubs and in the community. Before joining EMD UK, Carrie was dual group exercise manager across two Virgin Active clubs, delivering the Barre training programme nationally. Carrie’s spare time is spent popping into other group ex classes, running or watching her sons play football.
Our membership team
Sarah Partington
Membership Manager
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Sarah’s love of movement began at a young age with ballet and dance classes, eventually leading to vocational training at Bird College. Although she left professional performing, her interest in physical health stayed and, following some sales and marketing roles, Sarah decided to move into a career as a fitness instructor specialising in Barre and ballet-based fitness styles. Wanting to change mindsets for the better, she opened her own studio and Barre fitness programme – Pose Barre. The community of Pose Barre continues while Sarah takes the time to support more teachers in her role with EMD UK.
Lucy Carpenter
New Business Manager
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Lucy has been dancing since she was 3 years old and graduated with a Dance Degree from the University of Chichester in 2009. She then toured with a contemporary dance company and ran her own successful dance school. Lucy got into the fitness industry in 2014, teaching mainly barre or dance fitness classes and is also an assessor for fitness qualifications as well as having her own fitness brand, Buggy Bounce. In her spare time, Lucy likes fashion, attending dance classes, hiking, walking the dog or spending time with family.
Sarah Smith
Instructor Support Officer
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Before joining EMD UK, Sarah previously spent 15 years with American Express Membership Travel, working in a sales and customer service-based role before joining their project team. Following that, she set up an online childrenswear store, which she ran for 4 years before moving into a new retail role. Sarah has a real passion for fitness, loves a HIIT workout and has now run a few 10Ks! She enjoys cooking and creating new recipes, and loves spending time with her two boys, family and friends.
Lianne Barlow
Instructor Support Officer
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Lianne has worked for EMD UK for over 10 years, she started as a temp for 3 months and has stayed here ever since. In her role, Lianne supports EMD UK’s Founder Partners – Keep Fit Association, Medau Movement and FLexercise – administering all teachers’ and members’ memberships, resolving queries and generally doing a great job of looking after them all! Outside of work Lianne works for Princess Pony Parties and loves spending time with her family. At weekends through the winter months Lianne supports the Guildford Flames ice hockey team. She is also a huge Disney fan and has travelled to many places as she loves going on holiday, especially when it is Disney-related!
Our marketing team
Sarah Leeves
Marketing Manager
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Sarah has worked in the fitness sector for over 17 years. Her career sport and physical activity started in junior activities and sports development at Places Leisure where she implemented a variety of projects to get local schools active through sport, exercise and dance. Sarah graduated Birkbeck, University of London in 2015 with a first-class honours degree in Film and Media Studies. She joined EMD UK in May 2015 and has led our marketing and brand work. She has written for both national and trade magazines. Sarah has a passion for sports and outside of work plays rugby and enjoys CrossFit.
Jo Ramachandran
Marketing Executive
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Jo studied PR & Comms in Southampton and has worked in the fashion PR industry, aviation sector developing partnerships with luxury lifestyle brands and entertainment PR and Communications. Clients included Peter Andre and Millie Mackintosh. Jo has always loved swimming and dancing and tries to do both each week. She runs a street dance school six days a week, with her partner, for children/teens, helping to build a brand that is cool and current with the London dance scene. They have supported Flawless, Diversity and Kele Le Roc among other. In her minimal spare time Jo likes watching TV, being outdoors or playing with her little boy.