Meet Our Team

Shelley has over 15 years’ experience in the sports sector, graduated from Brighton University with a BA Hons in Leisure and Sports Studies and in 2014 was one of the first graduates of the Women’s Sports Leadership Academy. She was COO for a social enterprise supporting young people into work through sport and fitness programmes. Shelley is responsible for key projects/developments such as classfinder and This Girl Can. A qualified ETM instructor and running coach, she established a running club and ran the London and Loch Ness Marathons. She is passionate about animal welfare and volunteers for a dog rescue.

In this newly-created post, Ajay brings over 30 years’ experience in the sport and physical activity sector at local, regional, national and international level. As director of an equality, diversity and inclusion consultancy, Ajay has a life-long passion and commitment to addressing and challenging inequalities to support some of the most marginalised people in society to have better life-chances. Ajay is also a Neuro-linguistic Programme practitioner, stress management counsellor, massage therapist, and a Master Reiki healer and uses these skills to support friends, family and colleagues to promote good health and wellbeing.

Danica has worked in sales for the last 6 years, and was previously at university and travelling the east coast of Australia. On her return from Australia, she started at executive level and moved into a sales account management role before moving onto account management with a field marketing agency. Danica is now utilising these skills from a sales and marketing perspective, in her role at EMD UK. Danica graduated in Film and TV Studies, so out of work she enjoys all things related to her degree and will often be talking about some kind of TV series or, failing that, about cats. She also enjoys baking, so fits in well with the team.

Lucy has been dancing since she was 3 years old and graduated with a Dance Degree from the University of Chichester in 2009. She then toured with a contemporary dance company and ran her own successful dance school. Lucy got into the fitness industry in 2014, teaching mainly barre or dance fitness classes and is also an assessor for fitness qualifications as well as having her own fitness brand, Buggy Bounce. In her spare time, Lucy likes fashion, attending dance classes, hiking, walking the dog or spending time with family.

Emily re-joins the EMD team as a Project Manager following completion of her MSc Public Health. She has a wide range of experience in the social care, education and health sector and loves nothing more than spending time outdoors, running, walking her dog and travelling around the UK with her family in their camper van! Emily has 12 years of experience as a group exercise instructor, with a particular interest in Pilates and Reformer Pilates. She has developed her own virtual Pilates studio and is passionate about getting more people active, to support their improved health and wellbeing.

After graduating as a mature student in Nutritional Therapy, Gail spent 14 years working in the charity sector, firstly in cancer health promotion, then as a team and volunteer manager, developing an outreach programme for volunteers and cancer awareness training for health professionals. Her passion for improving health led to qualifying as a PT and exercise class instructor, and she delivers several classes a week, focusing on strength, coordination and core stability. She has also managed operations at a large foodbank, and still volunteers for her local foodbank’s hot meal service. She is a keen walker, runner and baker and loves trying out new recipes.