In this one, we introduce Rob Lander, the CEO and Co Founder of Fisikal, a global fitness and wellness technology platform supporting operators across the UK, Europe, and the US.

With a background in personal training, Rob has spent his career focused on improving how people engage with fitness through technology, helping operators deliver more personalised, scalable, and effective member experiences.

He works closely with leading leisure and fitness brands to drive digital transformation across member engagement, operations, and performance. Rob has also spent many years as an international presenter lecturing on “Technology in the fitness industry”.

Please join us in welcoming Rob to the EMD UK board, and keep an eye out for the other instalments in our series as we introduce more of our new non-executive directors, or read about all the appointments in our press release.