Last Updated on December 11, 2023 by Charlie Mann

We’ve got some hot tips to relight the fire in these frosty evenings

With the night’s drawing in and temperatures falling, motivation for fitness maybe lacking and class numbers dropping.  If you’re seeking for new ways to keep your clients motivated throughout this period,  look no further as we have got you covered!  

The festive season is a great time to bring joy and celebrate with loved ones. It is also a great opportunity for you as a group exercise instructor to maximise client retention by keeping things fun. In this blog, we will explore some creative and fun ways to keep your clients committed to their classes while spreading some festive cheer. Keep reading to discover how you can maximise the festive season for client retention. 

  1. Create Festive-Themed Workouts

One of the best ways to keep your clients engaged during the festive season is to create workouts that are festive-themed. You can come up with creative holiday-themed workouts such as ‘Jingle Bell Jog’ or ‘Santas Sweat Session’ for your clients. Be imaginative and create workouts that are fun and engaging. This will not only keep your clients engaged in a fun way but also build a sense of community.  

  1. Run Promotions & Giveaways

Another great way to keep your clients engaged during the festive season is to run promotions and giveaways. Offer discounts on memberships or class packages and introduce referral programs. Consider offering a complimentary class to clients who bring in a new referral or run social media giveaways, such as ‘12 days of fitness,’ where you give away prizes each day for 12 days leading up to Christmas. By running fun promotional activities, you appeal to your clients and keep their interest piqued. 

  1. Create mini Christmas challenges

Hosting a fitness challenge is an exciting way to keep your clients engaged during the festive season. Creating unique challenges such as ‘ The 12 days of HIITmas’ and focusing on the individual achievements will keep your participants engaged throughout the festive period. Hosting a fitness challenge can showcase your creativity, prove your commitment and provide your clients with a fitness experience that will keep their momentum going throughout. 

  1. Host Themed Events

Hosting  events throughout the festive season is also a great way of nurturing your clients and developing a sense of community. Consider hosting events like a Christmas party. This is a brilliant way of bringing everyone together outside of classes and will strengthen the community feel with everyone. It’s a chance to celebrate client’ achievements and grow friendships which will then help with client retention going forwards. It can be as small as a coffee together or as big as a night on the town! 

  1. Show Your Appreciation

The festive season is a time of giving and showing appreciation. You can express your gratitude to your clients by sending them personalised cards or text messages wishing them a Merry Christmas. You can also offer a small gift to your clients, such as a branded water bottle or customised workout towel, as a token of appreciation. Sending personalised messages or little gifts shows that you care and appreciate their support, making them feel valued. 

In summary

The festive season is a time of cheer and togetherness. It’s also a great time for group exercise instructors to maximise client retention by engaging your clients differently. By incorporating festive-themed workouts, promotions, hosting Christmas parties and expressing gratitude, you will create a fun and joyful a sense of community, making your clients feel appreciated and included. With these ideas, you can build long-lasting client relationships beyond the festive season. 

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