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Meet the team behind your national governing body for group exercise. Click on the pictures to find out more.

Marcus joins us after five years as Managing Director of AoC Sport where his main responsibility was to get 700,000 16-19-year olds physically active. With more than 20 years’ experience in sport and physical activity, Marcus started his sports development career in local government in the 1990s before moving on to sport and leisure consultancy for 12 years. More recently, he has been Interim CEO at ISPAL, Welsh Cycling, and London Sport. In his spare time, Marcus’ big passion is cycling and this year he has completed his first triathlon.

Marcus Kingwell

Chief Executive Officer

Our heads of department

Gillian’s mission is for every group fitness class to be fun for the participants, connect with others and learn something to take into daily life. Graduating from Bird College in dance and theatre performance, she regularly presents at fitness industry events and delivers a range of fitness classes. She has 18 years’ fitness industry experience, from volunteering at a local YMCA gym to 7 years as Head of Group Exercise at Virgin Active UK. Notable achievements include growing class numbers at VA by 37%, a Guinness World Record for the most amount of people simultaneously static cycling and, most importantly, lots of smiles from class participants.

Gillian Reeves

Head of Instructor Development

Brett is a highly experienced, award-winning sales and marketing professional, with over 30 years’ experience in running exercise projects in the UK, Middle Eastern and Asian markets. He is responsible for positioning EMD UK as the ‘go to’ organisation for all aspects of group exercise and to drive growth in group exercise by supporting organisations and instructors to deliver excellence.

Brett Pearson

Head of Sales and Marketing

Shelley has over 15 years’ experience in the sports sector, graduated from Brighton University with a BA Hons in Leisure and Sports Studies and in 2014 was one of the first graduates of the Women’s Sports Leadership Academy. She was COO for a social enterprise supporting young people into work through sport and fitness programmes. Shelley is responsible for key projects/developments such as classfinder and This Girl Can. A qualified ETM instructor and running coach, she established a running club and ran the London and Loch Ness Marathons. She is passionate about animal welfare and volunteers for a dog rescue.

Shelley Meyern

Head of Business Development

Info to follow – watch this space!

Kirsten Epsley

Finance Controller

Instructor Development

Carolyn joined EMD UK after working as a Group Exercise Manager at Virgin Active UK for 5 years. Whilst there she was awarded Group Exercise Manager of the year. Carolyn began dancing at an early age, taking ISTD grades to student teacher in ballet, tap and modern dance. She trained in Ballroom and Latin dance and coached a Latin formation team. Carolyn has qualified in group exercise dance and fitness disciplines including Aqua, cycle, HIIT and Zumba, and even covers the occasional Anti Gravity Fitness classes. Carolyn regularly delivers fun-filled community fundraising sessions for Parkinsons UK and MIND.

Carolyn Allen

Academy Manager

Chloe attended ballet classes from the age of three and quickly developed a love of dance. She studied for a BA (Hons) in Dance Performance at Falmouth University, graduating in 2015. During that time, she pursued many opportunities, particularly in teaching, as she wanted to share her passion for dance. In 2014, Chloe qualified with EMD UK as both a Just Jhoom! and Exercise to Music Instructor. She has continued her work as a dance teacher and fitness instructor but is also enjoying her new role as Academy Support Officer. Outside of work Chloe loves to bake and regularly brings new recipes into the office for her colleagues to try.

Chloe Greer

Academy Support Officer (QA)

Danica has worked in sales for the last 6 years, and was previously at university and travelling the east coast of Australia. On her return from Australia, she started at executive level and moved into a sales account management role before moving onto account management with a field marketing agency. Danica is now utilising these skills from a sales and marketing perspective, in her new role at EMD UK. Danica graduated in Film and TV Studies, so out of work she enjoys all things related to her degree and will often be talking about some kind of TV series or, failing that, about cats. She also enjoys baking, so will fit in well with the team.

Danica Armstrong

Academy Support Officer (Sales)

Paula began her career at EMD UK in 2014, after working in education for 10 years. Starting in Finance, she then became the Instructor Support Officer, supporting all of the EMD UK instructor members with insurance, PPL and any queries they may have. Paula loves being able to help the instructors with their fitness lives and hopefully taking the stress of running a business away in order for them to concentrate on what they are good at – motivating and getting people active.

Paula Cavallo

Instructor Support and Office Manager

Business Development

Kat graduated with a First BA (Hons) in Sports Management and Coaching Studies, securing work placements with a local authority sports development team and the Football Foundation, volunteered for the FA’s Respect Programme and London 2012. She has worked in the fitness industry for over 10 years, beginning with Freedom Leisure as a Community Sports Development Officer. She was promoted to Area Sports Development Manager, qualified as a PRINCE2 project manager, sat on the local Active Partnerships project board. Kat is a qualified athletics, tennis and handball coach and runner, completing the London Marathon twice. With a focus on insight and tech, Kat’s passion is supporting people to become more active.

Kat Mummery

Business Development Manager

Sarah has always had a love of sports, graduating from Roehampton University with a BA Hons Degree in Education and Science of Sport and Exercise. With over 15 years’ customer service experience, Sarah joined EMD UK in April 2019 and is thrilled to be working with the team to help promote and increase physical activity levels across the country. Outside of work Sarah enjoys attending the gym, skating, watching (and occasionally playing) football and badminton. She also enjoys spending time with friends and family, and partaking in an occasional craft beer and ale.

Sarah Hall

Customer Support Executive

(Insight & Tech)

Faye graduated with a first class degree in Sport Development and started her career at British Cycling where she supported people accessing local cycling opportunities, managed a team of remote events officers and headed up their Women’s Cycling Strategy to increase the number of women participants. Faye joined EMD UK in August 2019 and is currently working on our This Girl Can project to create a new class concept aiming to engage less active women. Outside of work, Faye enjoys Irish dancing and competed all over the world for 18 years before retiring. She now shares her love for Irish Dance by teaching both children and adults.

Faye Downey

Projects Manager

Marketing

Sarah joined EMD UK in May 2015 as a marketing executive. She has worked in the health and fitness sector for over 13 years, starting her career in junior activities and sports development at Places Leisure and implemented a variety of projects to get local schools active through sport, exercise and dance. Sarah graduated Brikbeck,University of London in 2015 with a first-class honours degree in Film and Media Studies. She has written for both national and trade magazines. Sarah has a passion for sports and outside of work is training in strongwoman.

Sarah Leeves

Marketing Manager

Antoinette joined EMD UK’s growing marketing department in April this year and, having never worked in health and fitness before, is enjoying learning the ropes and immersing herself in the world of group exercise. Most of her career has been spent in media, specialising in advertising. She worked at Associated Newspapers for their daily title, Metro, for 8 years on both the editorial side (Editorial Assistant) and commercially (Special Projects Manager). Antoinette spent a year at advertising agency Hogarth Worldwide, working on the Apple account as part of the Marcom team, managing the localisation of advertising for Apple products across EMEA.

Antoinette Mills

Digital Marketing Executive

Penny went to university as a mature student and graduated with a BA (Hons) in Business Administration. She worked as a PA for several years before undertaking a series of permanent and contract roles. As these became more marketing-orientated, Penny was able to gain wide experience of digital marketing and communications, and particularly loves writing news stories or web pages.Outside of work, Penny enjoys spending time with the family, travelling to new places, gardening and sports, and has just got her 100 parkruns tee-shirt.

Penny Sanders

Digital Marketing Executive

Jo studied PR & Comms in Southampton and has worked in the fashion PR industry, aviation sector developing partnerships with luxury lifestyle brands and entertainment PR and Communications. Clients included Peter Andre and Millie Mackintosh. Jo has always loved swimming and dancing and tries to do both each week. She runs a street dance school six days a week, with her partner, for children/teens, helping to build a brand that is cool and current with the London dance scene. They have supported Flawless, Diversity and Kele Le Roc among other. In her minimal spare time Jo likes watching TV, being outdoors or playing with her little boy.

Joanne Ramachandran

Marketing Executive

Emily gained a BSc Psychology (Hons) and MA in Social Work at Leicester University and began her career in the social care and education sector. A keen runner and group exercise participant, she trained as a Fitness Instructor and Personal Trainer, alongside her full-time job. In 2016 she joined the health and fitness industry as a freelance instructor teaching Pilates and other classes. Emily joined EMD UK in 2019 bringing 9 years of instructor experience and a passion for promoting the fun element of group exercise. Emily has completed three half marathons and when not at work enjoys running, yoga, weekend breaks and long walks with the family Cockerpoo.

Emily Cox

Business Development Executive

Finance and Founders

Yvonne has over 25 years’ experience in finance and is a MAAT qualified accountant. She has worked in various industries including fitness, engineering and interior design (which she’s also qualified in!). Yvonne loves variety in her work which is great because EMD UK provides plenty of that – she also deals with HR, is the Board and Finance and Audit Committee meeting secretary and is very much involved with our founder members. Yvonne loves nothing better than finding new holiday destinations and getting together with friends and family. Her photo comes from dressing up ready for the 80’s Rewind festival!

Yvonne Eastoe

Finance Manager

Lianne has worked for EMD UK for the past 10 years, she started as a temp for 3 months and has stayed here ever since. In her role, Lianne supports EMD UK’s Founder Partners – Keep Fit Association, Medau Movement and FLexercise – administering all teachers’ and members’ memberships, resolving queries and generally doing a great job of looking after them all! Outside of work Lianne works for Princess Pony Parties and loves spending time with her family. At weekends through the winter months Lianne supports the Guildford Flames ice hockey team. She is also a huge Disney fan and has travelled to many places as she loves going on holiday, especially when it is Disney-related!

Lianne Barlow

Founder Partner Support Officer