• EMD UK: Driving £5.3 Billion in Social Value Across the UK.

    New Report Highlights the National Impact of Group Exercise on Health, Communities, and Economy.

EMD UK, the national governing body for group exercise, is proud to present a groundbreaking social value assessment. This report reveals a remarkable £5.3 billion in social value generated across the UK through group exercise during the latest assessment period. 

This report showcases the profound benefits of group exercise on society. Commissioned by EMD UK to quantify the impact of the work or group exercise instructors, it demonstrates the significant social and economic contributions of the group exercise instructor network.

This £5.3 billion figure reflects: 

  • Improved health and wellbeing 
  • Stronger and better-connected communities: 
  • Economic growth 

Executive Summary Snippet:

“By engaging over 10.6 million adults in group exercise, EMD UK is supporting group exercise instructors to deliver substantial health benefits and contributing to a £511 million reduction in NHS costs. This report’s findings, totalling £5.3 billion in social value, underscore our commitment to a healthier nation.”

Over 10.6 million adults (around a quarter

of the adult population of England)

use group exercise as part of their blend of activities.

More adults use group exercise

than cycling, swimming or football to get active

Over 4 million people with characteristics of inequality indicating
lower levels of activity engage in group exercise – meaning this form of activity is highly accessible and contributes significantly to tackling inequalities in participation in physical activity.

This activity produces a social

value of over £5.3 billion to society per year.

Executive Summary and Literature Review available.

To access the full report please provide the necessary information below

Access the full report here
Download the Executive Summary here
Explore the Research from our Literature Review here

Why Download?

  • Detailed insights into the £5.3 billion impact. 
  • Comprehensive executive summary. 
  • Understanding of the methodology and key findings. 
  • Learn how EMD UK is making a difference to health, communities and the economy.

“EMD UK is the national governing body for group exercise, dedicated to creating healthier communities through movement.”

This evidence-based review can be used to ask government to safeguard and increase support for group exercise, but in order to make an impact, we need you to amplify our voice. Here is what you can do:

Share the report with your peers

We have created the below social media post for you to share and we want the message to be clear:
Group exercise is a superpower that must be invested in.
Use the hashtag #socialvalueinexercise
Tag @emduk.ngb on Instagram
or @emd uk on LinkedIn and Facebook