LegitFit, an EMD UK strategic partner, share some tips as to why you should take your fitness business online.
Why should I take my business online?
There are of course a number of reasons why you should consider going online such as enabling exposure, raising customer awareness, sharing info, managing leads, taking bookings/payments etc… but all at once, these can seem like too much. Let’s focus on what will have the most impact on your business right now.
Okay, so what are the top 5:
One of the major advantages of having a website is that it is accessible to anyone, anywhere, anytime. This year, 2.14 billion people are expected to be shopping online and not having a website is thought to restrict you to only a 7% market share (and yes, that includes gym-related products and services). Generally, we can categorise the purpose of most websites into 3 parts: Awareness, sales, and information.
With 93% of decision-making starting with a search engine search websites are a surefire way to gain awareness with non-customers. The more developed your website becomes, the higher you will rank on Google and that means the higher the chance that new people will see your business. This can lead to a steady stream of new customers.
Selling through your website comes in many different forms. You can use your website to post discounts on current packages/memberships if you are looking to boost revenue around a particularly difficult time of year. You can also utilise your website to sell products such as merchandise or supplements to your customers for an additional revenue stream.
Even during non-business hours, customers can access your website, avail of your services and get the information they need, which is one of the key elements of the importance of a website in business. Having a place where you can update your customers on upcoming events, changes to opening hours or inform them about new equipment purchases is very important. It helps to foster a sense of community within the business while making sure everyone is informed and on the same page.
2. Social media
Social media is an essential part of doing business in this modern world, and it can help your business to: attract customers, get customer feedback and build customer loyalty. It can help you engage with your customers and discover what people are saying about your business quickly and efficiently. You can use social media as another contact touchpoint for your customers who may be slightly less tech-savvy.
Social media can be another great place to build a community through things like promotional giveaways, online webinars or even just useful informative content. You can have all Social Media links added to your Sites platform.