EMD UK started life as EMDP (The Exercise Movement & Dance Partnership) back in 2006 and since to support and promote dance fitness organisations.
We launched our Instructor Revolution event, offering instructors from across the industry the chance to try masterclasses, hear from industry experts, and have their voices heard on instructor matters, such as pay. The event, held in central London, was a huge success, with over 100 instructors attending, as well as students from the University of East London and a range of high-profile fitness professionals and presenters from community, boutique, and leisure operator gyms.
We released the findings of our much-anticipated National Fitness Survey; a huge dive into group exercise participants. The findings revealed a one million person increase in participation since 2016, with weekly participation in classes sitting at 4.86 million.
We launched our first white paper; Sweating Your Assets: The Value of Group Exercise. The white paper showcases the work group exercise has done in creating a healthier nation through exercise but notes that the activity is widely undervalued as a gateway to activity, not just by the public but also by the fitness industry.
We re-launched our classfinder search engine – the largest group exercise class directory in the UK. With funding from Sport England, we worked in partnership with the Open Data Institute (ODI) and imin to standardise all class data and make finding a class easier than finding a takeaway. The platform is a free promotional tool for instructors and leisure operators, with Everyone Active and GLL already utilising the system. classfinder currently boasts over 40,000 group exercise classes, with that number growing weekly.