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Keeping you up to date on all the latest news and research in the group exercise sector.
We’re proud to be at the forefront of industry research, uncovering data that provides insights into current trends, uncovers the needs of participants, and demonstrates the value of group exercise.
In 2025, we commissioned a report to quantify the impact of the work of group exercise instructors. It revealed a remarkable £5.3 billion in social value is generated across the UK through group exercise.
Our latest instructor survey executive summary is now available. Gain valuable insight into the challenges affecting instructor retention and explore key findings that can help you develop a more effective strategy for attracting, engaging, and retaining your best instructors.
Fill in our form on the page to access the summary and sign up for early access to our full instructor survey report when it is released.
From the latest group exercise trends and news from the sector to instructor support and advice, you’ll find a wealth of information provided by EMD UK contributors and wider sector experts.
‘Beyond the Studio’ is the new podcast series from EMD UK sharing the untold stories from ‘behind the scenes’ of group exercise. Join some of the UK’s leading and emerging group exercise instructors as they divulge unmissable insights on how they’re making an impact in the sector.
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