News & Insights
Keeping you up to date on all the latest news and research in the group exercise sector.
We’re proud to be at the forefront of industry research, uncovering data that provides insights into current trends, uncovers the needs of participants, and demonstrates the value of group exercise.
In 2025, we commissioned a report to quantify the impact of the work of group exercise instructors. It revealed a remarkable £5.3 billion in social value is generated across the UK through group exercise.
‘Beyond the Studio’ is the new podcast series from EMD UK sharing the untold stories from ‘behind the scenes’ of group exercise. Join some of the UK’s leading and emerging group exercise instructors as they divulge unmissable insights on how they’re making an impact in the sector.
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