Sport England Active Lives
Sport England runs two surveys annually: Active Lives Adult, and the world-leading Active Lives Children and Young People. Both give a unique and comprehensive view of how people are getting active.
News & Insights
As a national governing body, we’re proud to be at the forefront of industry research.
For more information on any of EMD UK’s research or insight, please reach out.
EMD UK has a wealth of data on the group exercise sector. We use this data to promote the physical, social and mental benefits of group exercise and to support the growth of the group exercise industry. This approach means we can track current trends and ensure we are providing solutions to meet the needs of participants.
You can delve into available research below, this includes research and insight we have conducted and some of the key pieces from across the sector and from relevant partners we think might be of interest.
Discover the incredible impact of group exercise across the UK. Our social impact report reveals how EMD UK and its network are driving £5.3 billion in social value – improving health, strengthening communities, and boosting the economy.
Sport England runs two surveys annually: Active Lives Adult, and the world-leading Active Lives Children and Young People. Both give a unique and comprehensive view of how people are getting active.
The Les Mills 2026 Global Fitness Report is part of their mission to deliver data-driven findings that help their partners and the fitness industry thrive.
The Activity Alliance lead the way in gathering insight on disabled people in sport and activity.
As well as the Social Value of Group Exercise, the Social Value of Movement and Dance report by the Sport and Recreation Alliance highlights the significant contribution of movement and dance to the social value of communities. The report estimates that movement and dance generates £3.49 billion in social value annually.
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