The Social Value of Group Exercise

EMD UK: Driving £5.3 Billion in Social Value Across the UK.

Discover the incredible impact of group exercise across the UK. Our social impact report reveals how EMD UK and its network are driving £5.3 billion in social value – improving health, strengthening communities, and boosting the economy.

EMD UK, the national governing body for group exercise, delivered a groundbreaking social value assessment. This report reveals a remarkable £5.3 billion in social value generated across the UK through group exercise during the latest assessment period.

It showcases the profound benefits of group exercise on society. Commissioned by EMD UK to quantify the impact of the work or group exercise instructors, it demonstrates the significant social and economic contributions of the group exercise instructor network.

£5.3 billion in social value

£511 million reduction in NHS costs

10.6 million adults in group exercise

4 million people with characteristics of inequality use group exercise

This £5.3 billion figure reflects

Improved health and wellbeing
Stronger and better-connected communities:
Economic growth

Executive Summary Snippet

“By engaging over 10.6 million adults in group exercise, EMD UK is supporting group exercise instructors to deliver substantial health benefits and contributing to a £511 million reduction in NHS costs. This report’s findings, totalling £5.3 billion in social value, underscore our commitment to a healthier nation.”

Download the Executive Summary

Over 10.6 million adults (around a quarter of the adult population of England) use group exercise as part of their blend of activities.

More adults use group exercise than cycling, swimming or football to get active

Over 4 million people with characteristics of inequality indicating lower levels of activity engage in group exercise – meaning this form of activity is highly accessible and contributes significantly to tackling inequalities in participation in physical activity.

This activity produces a social value of over £5.3 billion to society per year.

Executive Summary and Literature Review available

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Why Download?

Detailed insights into the £5.3 billion impact.
Comprehensive executive summary.
Understanding of the methodology and key findings.
Learn how EMD UK is making a difference to health, communities and the economy.

“EMD UK is the national governing body for group exercise, dedicated to creating healthier communities through movement.”

This evidence-based review can be used to ask government to safeguard and increase support for group exercise, but in order to make an impact, we need you to amplify our voice. Here is what you can do:

Share the report with your peers

We have created the below social media post for you to share and we want the message to be clear:

Group exercise is a superpower that must be invested in. With a social value of £5.3 billion, group exercise benefits over a quarter of the population of the UK and reduces NHS costs by £511 million.

Read EMD UK’s Social Value Report to find out more.

Use the hashtag #socialvalueinexercise

Tag @emduk.ngb on Instagram

or @emd uk on LinkedIn and Facebook

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