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Who we are
What we do
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Sport England Partnership

EMD UK is a Sport England partner, working to deliver system-wide change against Sport England’s ambitious 10-year strategy to level up access to sport and physical activity across the country.

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Sport England’s strategy, Uniting the Movement, sets out a vision for sport and physical activity in England: a nation of more equal, inclusive and connected communities; a country where people live happier, healthier and more fulfilled lives. 

EMD UK’s work closely aligns with this vision and as such we fully support Uniting the Movement. Sport England has invested in EMD UK as a partner with two key roles in the physical activity ecosystem: 

  • A system partner: To connect and influence across the sector
  • A governing role: To lead and regulate a defined part of the system with the ability to shape and influence it.

Systemic

Our long-term goal being ‘To be the leader, influencer, collaborator, and coordinator across the group exercise sector with a focus on the instructor workforce.

We have a clear ambition and strategic vision to be the voice of group exercise, with extensive plans to provide advice, support and guidance to the workforce and wider ecosystem to achieve greater collaboration and create inclusive and healthier communities through group exercise. 

We will champion the group exercise instructor and create solutions for them through our content strategy, membership strategy and commercial plan as well as our Sport England goals.

We motivate each other to meet our fitness goals

Governing

Our long-term goal being “To provide leadership, innovation, and support for the group exercise sector. To be the go-to body for group exercise, collaborating with wider sector partners in creating and promoting standards of operation (e.g., safeguarding, EDI, QA, governance), and influencing adherence to those standards.

To be the body which champions standards and supports group exercise instructors. To build relationships with sector partners and deliver our governing role in line with the workforce governance agenda.

Women talking about healthy life