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Research and Data

As a national governing body, we’re proud to be at the forefront of industry research.

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Industry leading research and insight

EMD UK has access to the largest pool of data on the group exercise sector. We use this data to promote the physical, social and mental benefits of group exercise and to support the growth of the group exercise industry.  This data driven approach means we can track current trends in the market and ensure our partners have the right tools to meet the needs of participants.

Workforce surveys

EMD UK National Surveys

The National Survey aims to gain insight into group exercise as nationally representative across the population. Click below to download the surveys.

COVID-19 instructor surveys

In 2020, during the COVID-19 pandemic, we surveyed instructors to understand the impact of COVID-19 on their businesses and how we as their national governing body could support them.

EMD UK Participant Surveys

Our annual Participant Survey aims to provide information from the people that attend group exercise classes. This survey tracks satisfaction levels, key trends, barriers and more. Click on the links below to download the surveys.